Jennifer Smith

Academic Year: 
From Yale
Exchange Partners: 
Freie University
Research Interest: 
The Professionalization of Election Campaigns

Ms. Smith's project is a systematic and comparative analysis of the transformation to a "New Style " of campaigning in Germany and Great Britain. The "New Style" method of campaigning relies on the use of mass communications media, professional contractors and candidate personality and party image. Specifically, Ms. Smith will focus on the professionalization of the campaign. Examining the German Christian Democratic and Social Democratic Parties and the British Conservative and Labor Parties and the in the past twenty years, she will evaluate both the causes and the consequences of these changes for citizens' experience of and involvement in the democratic political process.